Not Just Another Store Brand

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Recently, as part of BzzAgent, I received some coupons for the Private Selection line at Kroger. I received a free bag of salt and pepper chips, angus ground beef, a six inch pie, and a pint of ice cream. I decided that I had a "girls night" with my teammates coming up soon (I teach fourth grade with 5 other teachers at my school). Four of us were able to make it on Thursday evening for dinner and desert. I was so glad to be able to provide the desert! I went to Kroger and purchased a Private Selection six inch cherry pie and a pint of Private Selection double vanilla ice cream. This really was the perfect amount for 4 people. Everyone loved both the pie and the ice cream. My friend, Kristen, did comment specifically about how great the double vanilla ice cream tasted. And I am NOT a vanilla girl, but I did love it too! Enough to want to lick my plate clean like a four year old. The pie was very easy to cut and had an amazing crust. I loved eating a spoon full of half pie/half ice cream. I really do like the Private Selection line. One reason I like it is that it is a higher quality store brand. Yes, they still have the Kroger Value brand. But they have this wonderful niche filled now with their Private Selection Line. In the past, I've also tried their frozen deserts (also as part of a BZZ campaign, for free)and they were divine. We still buy their molten lava cakes and apple crisps. We also tried the pizza, but it really wasn't my favorite (too watery). Have you tried the Private Selection Line lately?